Press Release: Yosemite authorizes first worker cooperative to lead guided trips in National Park


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(Yosemite, CA) — The grassroots organization Echo Adventure Cooperative, Inc begins operation on December 1st, 2016 and is excited to be the first guiding cooperative in Yosemite National Park.  James Plouffe, Bryant Burnette, Elisabeth Barton and William Holtsman founded Echo Adventure Cooperative in August of 2016 with the hope of creating positive change throughout the guiding industry through its socially and environmentally sustainable collective board worker cooperative model.  

Yosemite National Park

Echo is different in that their guides are not employees; they are owners, decision makers and community members with a passion for conservation and social equity. The founding members are Sierra natives and Yosemite naturalists that are committed to offering safe, sustainable and at-cost services to all National Park visitors regardless of age, ability, interest, race, ethnicity, religion, sexual orientation or any other factor. Echo members are also working towards a B-Corp Certification and a 0 emission status in accordance with their strict social and environmental mission.


For more information on this outdoor revolution and Echo Adventure Cooperative, Inc. please contact us, or find us online and on Facebook.

“I love this industry, exposing guests to new places and ideas, but there is so much that needs to change to make tourism sustainable as well as equitable for the guides, guests and communities… I sincerely believe the time for that change is now.” Elisabeth Barton, Founding Member 

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11892 Ponderosa Lane, Groveland, CA 95321

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Operates under a special use permit from the National Park Service and the United States Forest Service – Stanislaus National Forest.

 All services available without regard to race, religion, gender, disability or national origin.

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