Updated: May 13, 2019
(Yosemite National Park, CA) - The Yosemite based worker-owned Echo Adventure Cooperative is the latest to announce their B Corporation certification! Certified B Corps include well known California companies like Patagonia and Klean Kanteen that balance purpose and profit. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, community, guests, and the environment). This focus on stakeholders is incredibly valuable to the small rural communities that surround Yosemite as well as the unique and delicate environments within the National Park.
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. In addition to the growing Yosemite community, there are more than 2,700 Certified B Corporations in over 150 industries and 64 countries with 1 unifying goal – to redefine success in business.
Echo Adventure Cooperative's Mission
The members of Echo Adventure Cooperative, Inc. are committed to providing a wide variety of educational, sustainable and enjoyable outdoor excursions and adventure travel through our innovative collective board worker cooperative. The Cooperative seeks to create change within the outdoor adventure industry by:
Offering exceptional guest experiences.
Replacing the traditional model of guide exploitation with guide ownership and empowerment.
Maintaining high environmental standards.
Participating in community service and outreach.
The growing number of Certified B Corporations in Yosemite region isn’t surprising considering the findings in “Brands & Stands: Social purpose is the new black”, a recent report published by Shelton Group that details the significance of brands taking a stand on social and environmental issues. The report found that 86% of consumers support corporate activism and 64% are likely to buy from such companies. According to the 2015 Nielsen’s Global Corporate Sustainability Report, 66% of all consumers and 73% of millennials, are willing to spend more on products and services from a sustainable brand.
I don't think we should have to choose between exploiting the natural world or sacrificing the American Dream to live and work in this industry. Maybe we just have to change the way we define success. Bryant Burnette, Founding Member
In 2016 Echo Adventure Cooperative become the first worker cooperative authorized to lead guided hiking, fly fishing, sightseeing and adaptive adventures in Yosemite National Park; and is now proud to expand their social and environmental commitment by joining a growing community of Certified B-Corps in the Yosemite region like Evox Television, Rush Creek Lodge Resort and the historic Evergreen Lodge.
To learn more about Echo Adventure Cooperative and the adventurous members leading their sustainable outdoor revolution please visit, call, message or follow!
Call | 209.732.5161
Visit | EchoCoOp.com
Message | firstname.lastname@example.org
Follow | #echocoop